“If you build it, they will come.” Wouldn’t it be fantastic if this saying applied to ecommerce websites? As a business owner, you know your products or services are hands-down the best around. And you’re sure that if you got them in front of your target audience, they would sell. But just because you built an ecommerce site doesn’t mean customers will find it. In fact, a site without organic or paid traffic will only get lost in the sea of competition.
While click-worthy paid ads can help you get great exposure, they won’t keep the traffic rolling in unless you continually invest in them. The minute you stop investing, you’re back at square one. This is why running ads can pose quite a challenge for new or smaller businesses that don’t have a large ad spend. Don’t get us wrong… We think paid ads are wonderful to use for targeting specific audiences, building brand awareness and sharing limited time offers. But there’s definitely another route you can take to drive traffic to your site. Long-term traffic. Yep, we’re talking about blogging!
Take our advice: If you really want to maximize your traffic, consider an ecommerce blog in addition to (or in place of) paid advertising. A blog is one of the most effective ways to boost traffic to your ecommerce website. After all, it can keep generating traffic for you weeks, months and even years down the road. Need more reasons why you need an ecommerce blog for your store? Keep reading!
An Ecommerce Blog Is Great For Search Engine Optimization
Can you believe that Google gets over 2 million searches every single minute? It’s true! People all over the world are online searching for solutions to problems that they have. So many of them are also looking to learn new things. When your blog appears as one of their search results, you have the chance to show them that you’re a voice of authority in your niche. If they click on your link, BAM! You have the perfect opportunity to make a sale.
Is it really that simple? To be honest… No. Having a successful blog does require some knowledge about search engine optimization (SEO). You may have to take some time out of your busy schedule to learn about the specific keywords and meta data that will help your content rank. However, learning about SEO and utilizing it on your site is very much worth it. If you don’t have the time, but have a budget for marketing, you can always hire experts to help you out, too.
Ready To Boost Your Social Shares?
As you’ve probably noticed, people love to share posts on social media! If someone finds a product or service useful, they’re pretty likely to share it with others. You can leverage this behavioral tendency to generate more exposure for your business with a blog.
Let’s say you own a skin care and beauty product company. Your target audience probably won’t directly share a link to your products on their social media pages. However, it wouldn’t be surprising if they shared a blog post that provided helpful tips on keeping skin healthy in the summer. To boost your social shares, you really have to assume the persona of your target audience. What information do they want to know? What problems are most pressing to them? Your goal must be to provide them with answers and solutions. Without a blog, you won’t be able to highlight the full value of your product in relation to their needs.
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Customer Engagement… Yes Please!
We love blogs because they provide a platform for customer engagement. Simply turn on the comment section of your blog, and readers have a place to directly engage with you. You can use your blog to chat with them and answer their questions. The more you engage with your audience, the more likely they are to trust you. And as you know, trust is a very important component of success in the world of ecommerce.
What A Great Place To Establish Your Industry Expertise
What business doesn’t want to become an industry leader? An ecommerce blog can certainly help your business become one! As we mentioned above, you can use your blog to relay useful information to your target audience. This will reinforce your website’s authority on particular subjects. The more you blog, the greater chance your company will be seen as the go-to solution in relation to the products or services you offer.
Let’s again use the example of your company that sells skin care and beauty products. You can write blog posts about common skin care problems and how to treat them. While your products shouldn’t always be the sole focus of your blogs, you should mention them briefly. Remember: You never want to force-feed your audience sales copy. You want to engage them with contagious content that’s going to totally “wow” them and make them want to share it with others.
A Little Promotion Here And There
That leads us to our next point. While your blog should be used mainly for informative and educational purposes, it’s also a good platform for occasionally promoting new products. For instance, if a seasonal holiday is coming up (like Mother’s Day or Christmas), you can use your blog to announce promotions that you have going on. After all, everyone loves a good sale!
Ready To Boost Your Traffic And Sales?
As you can see from our points above, having a blog is really a win-win for any business. So tell us: Will you be giving an ecommerce blog a try? Let us know if you do (and how it goes) in the comments. And if you need any help at all with writing SEO-optimized blogs, don’t hesitate to contact us! We’re always here to help you succeed.
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