“I don’t have time to write a blog post this week! I’m tired of worrying about how to write a blog. Writing is just so… hard!”
Ok, fellow business owners… How many of you are guilty of saying things like this? Even worse, how many of you are guilty of saying things like this week after week? Yep, we know. Writing a blog post is really hard. But do you know what’s harder? Trying to run a successful online business without adding blog posts to your site on a weekly basis. Without posting blogs regularly, your SEO will suffer, you won’t have anything to promote on your social media channels, and where on earth are you supposed to put all of your awesome calls-to-action?
But like we said, we realize it’s hard to write a blog. It takes time and effort to develop, organize, and put your ideas into a neat little package that entices your readers. And then there’s the worst thing that can happen: Pouring your heart and soul into a post that nobody sees or cares about reading! The entire process can be maddening if you don’t know how to craft a blog post properly. Creating a killer blog post doesn’t happen by chance. There’s actually a method to the madness, and we’ve outlined it below. So take a look and learn how to write a blog post that everyone will want to read.
Optimize Your Post For SEO Before You Begin
Before you even start writing, you’ll need to conduct keyword research to identify what terms you should be targeting in the post. Once you find them, sprinkle (don’t stuff) the keywords throughout your content. Just focus on using them where they fit in naturally. This will enable Google to crawl through your blog post and help you rank in the search engines. You should also use some of the keywords in the alt tags of your images.
Grab Their Attention With A Powerful Title
Your blog post’s title is the first thing your readers will see. It needs to be well thought out and creative. We’re talking about using powerful and intriguing words to command your readers’ attention. Don’t forget that your title should provide a description of what the content is about without giving too much away.
Hook Them With The Opening Paragraph
You only get one chance to make a first impression. In a blog post, your first impression is your opening paragraph. It should provide a brief outline of what you intend to discuss in the blog post, and will set the pace for what the rest of your text is about. Your goal when writing the opening paragraph is to encourage your readers to keep reading!
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Break It Down Into Organized Sections
One of the secrets to writing a killer blog post is breaking your content down into organized sections. Think about it this way… If you were to put two pieces of content side by side – one consisting of a huge block of text and the other consisting of smaller paragraphs with subheadings – which would you choose to focus on? Most people would choose the content with smaller paragraphs because it looks easier to read. Using subheadings and smaller sections of text is the way to go. In addition, subheadings are good for your post’s SEO, as you can optimize each section to focus on a specific topic.
Use Images And Videos
While breaking your post down into smaller sections is a must, it’s not quite enough to make your blog “killer”. You should also use images and even videos to support your content. Remember: Readers respond to visual stimuli, so relevant images and videos will get them more engaged. And speaking of images, make sure to add a featured image to your post. This will make it easily noticeable from your blog’s main page.
Don’t Forget Personal Anecdotes
Readers want to be entertained, or they’re probably going to move on to reading something else. Adding a personal story to your text can make it easier for them to relate to what you’re saying and keep them engaged. We try this out a lot in our own blog posts because we want people to get to know us.
Get Your Word Count Right
Most blog posts should range from 300 words to 3,000+ words. In 2018, high quality, in-depth, long form blog content is king. We realize that’s a lot of words, but if you can master long form content, you’ll increase your rankings, drive search engine traffic to your blog, and have a better chance at a good conversion rate.
End With A Call To Action
When ending your blog post, always add a call to action. Whether you want to persuade readers to check out more of your posts, leave a comment, or subscribe to your mailing list, you can accomplish this with a catchy call to action. Kind of like this one…
Ready To Totally Wow Your Readers?
Try out these tips and let us know in the comments how well they worked out for you. Lastly, don’t hesitate to contact us if you need any help with blog writing. Hey, we know you’re a busy business owner. That’s why we offer affordable blog writing services for every type of industry. You can focus on your products and services, and we’ll take care of the rest!
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