Fabulous products to sell on Etsy?
A company bank account and shipping supplies?
Check and check!
An Etsy marketing strategy?
As Etsy marketers, we see this scenario often. We meet so many incredible sellers who have invested a great deal of time, effort and money into making amazing products, but end up feeling lost when it comes to selling them. If you can relate, we have some advice: Don’t give up. Etsy may be a huge site that keeps growing, but once you have a marketing strategy in place you can learn how to sell on Etsy successfully. Here’s some important tips that will help make your shop stand out!
Etsy SEO is a must.
Search engine optimization (SEO) is a term you’ve probably come across when researching how to setup your Etsy shop. When it comes to getting your products found, Etsy SEO is an absolute must. Good Etsy SEO means using the right keywords in your product descriptions, titles and tags. This will help your products to rank in Etsy’s search results.
Start by doing some research to find your target keywords. Google Keyword Planner is a great tool, and the best part is that it’s free. However, if you’d like to try a paid tool, we really love Keyword Keg. It’s designed with the user in mind and is easy for beginners to learn.
When conducting your research, simply pretend you’re one of your target customers. What keywords are they going to type into Etsy’s search to find your items? Keep in mind that it’s ideal to choose a mix of long-tail and short-tail keywords. Long-tail keywords are phrases that are usually 3 or 4 words long. They tend to be extremely specific, too… like “zebra print cotton fabric”. Customers using this type of term know exactly what they’re looking for. They want a cotton fabric and it has to be a zebra print. When customers use long-tail keywords, they’re typically at the end of their buyer’s journey and are ready to make a purchase. On the other hand, short-tail keywords are made up of only 1 or 2 words and are much less specific… like “cotton fabric”. Any type of pattern can pop up when shopping for cotton fabric in general. While short-tail keywords are usually searched for more often, customers using them are more likely to be in the research phase of their buyer’s journey and are not ready to purchase just yet. Ranking for both long and short-tail keywords is important because it will help you get maximum traffic.
It doesn’t end there, though. You should also strive for a balance between high and low-search volume keywords. For example, some keywords may only have a monthly search volume of 10 or 20 while others have a monthly search volume in the thousands. At first, it may sound like a good idea to target high-volume keywords since more people are searching for them. However, the higher the volume, the higher the competition to rank for these keywords usually is. It’s a good idea to cover all of your bases by targeting good high and low-volume keywords.
Once you pick keywords to target, their placement in your product’s title, description and tags is crucial. Enter the keywords you want to rank for in order of importance into your product’s title. Then, enter the same keywords in the same order in your tags. If you have extra tags left over, use additional keywords from your research. Work on writing a creative and catchy product description, and don’t forget to sprinkle your most important keywords throughout it. Make sure those keywords blend naturally into the content and avoid keyword stuffing. While writing your product description, preview it within the Etsy listing as a Google search result. You’ll want to verify that your most important keyword shows up within the parameters of this description, as this is what will be shown on Google.
Social media & e-commerce go hand in hand.
If you want to make sales on Etsy, you can’t rely on SEO alone. To expand your reach, social media is key. Instagram, Pinterest, Facebook, Twitter and YouTube are a few of our favorite ways to promote products and to connect with existing and potential customers. The ability to interact with people in real-time is one of the most powerful benefits of social media. You can use social media to poll followers, run paid ads, post shoppable links, host contests, post videos and so much more. Since no one likes to be force fed sales copy all of the time, make sure to keep your posts interesting and entertaining. Rafflecopter and Woobox are particularly great for running contests, while Slidely and Powtoon are awesome for creating videos. And we’re betting that Canva, DesignBold and PromoRepublic will become your best friends when it comes to designing posts.
Don’t feel like you have to use every social channel. Test a few out and determine which ones work best for your niche. No matter what social channels you decide to use, remember to develop a content strategy, plan out monthly calendars and post on a consistent basis. We schedule out our posts weeks in advance with tools like Hootsuite. Once you get into a good routine, you’ll be a pro in no time!
Try out Etsy’s Promoted Listings.
There’s nothing wrong with doing a little paid advertising to boost your shop’s traffic and sales. Etsy gives you the opportunity to use their Promoted Listings in search results on the site. These pop up at the top of the search results, and can give your shop greater visibility when customers are looking for products that you sell. Promoted Listings require you to make an investment in your marketing, but the return on that investment can be worth it – especially if new customers turn into repeat customers!
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Strive for repeat customers and 5-star reviews!
Speaking of repeat customers… These should always be your goal. If you’re new to Etsy, you may be surprised to learn just how much repeat customers and word-of-mouth sales can make a big difference in the online world. When customers make a purchase in your Etsy shop, they have faith that they’ll receive an excellent product or service from you. Truly delight them, and you’ll most likely see repeat customers and great reviews pouring in.
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