Why Your Store Needs An Ecommerce Blog

on Jun 20, 2018 in Blog Writing, Content Marketing, Ecommerce | 0 comments

“If you build it, they will come.” Wouldn’t it be fantastic if this saying applied to ecommerce websites? As a business owner, you know your products or services are hands-down the best around. And you’re sure that if you got them in front of your target audience, they would sell. But just because you built an ecommerce site doesn’t mean customers will find it. In fact, a site without organic or paid traffic will only get lost in the sea of competition. While click-worthy paid ads can help you get great exposure, they won’t keep the traffic rolling in unless you continually invest in them. The minute you stop investing, you’re back at square one. This is why running ads can pose quite a challenge for new or smaller businesses that don’t have a large ad spend. Don’t get us wrong… We think paid ads are wonderful to use for targeting specific audiences, building brand...