What To Blog About In 2019

on Jan 4, 2019 in Blog Writing, Content Marketing, Featured | 0 comments

If you own a business, you’ve probably heard that blogging is an excellent way to reach your target audience, position yourself as an expert in your field, and help your website rank well for your best keywords. However, unlike other aspects of your online presence, blogging isn’t a set-it-and-forget-it undertaking. To grow your audience on an ongoing basis, you must regularly publish quality, relevant blog posts. But deciding what to blog about can be extremely daunting, especially if you’ve never blogged before. To setup your blog for success, you can employ a few easy strategies to keep your content fresh and consistent. Your audience is looking for answers… So teach them. If you’re an expert in a subject that’s important to your target market, consider writing a series of blog posts that teach your audience what you know. This provides something of...

5 SEO Improvements Guaranteed To Boost Blog Traffic

on Jul 12, 2018 in Blog Writing, Content Marketing, Featured, SEO | 0 comments

How excited do you get when your website analytics show lots of organic traffic coming in? We may sound like geeky business owners, but wow… it’s such a great feeling of accomplishment! If you haven’t experienced this rush because your site isn’t bringing in much traffic, don’t worry. There’s definitely things you can do about it. And those things are called blogging and SEO. We know what you’re thinking, though. You finally had time to write a blog, and now you have to learn about SEO. But like we said – no worries! Here’s 5 simple SEO improvements you can make to your blog posts that are guaranteed to boost blog traffic! Use Long-Tail Keywords What if we told you that long-tail keywords generate 70% of traffic on search engines? Yes, it’s true! Long-tail keywords play a huge role when it comes to search engine ranking algorithms. This is because they’re directly related to user...

Why Your Store Needs An Ecommerce Blog

on Jun 20, 2018 in Blog Writing, Content Marketing, Ecommerce | 0 comments

“If you build it, they will come.” Wouldn’t it be fantastic if this saying applied to ecommerce websites? As a business owner, you know your products or services are hands-down the best around. And you’re sure that if you got them in front of your target audience, they would sell. But just because you built an ecommerce site doesn’t mean customers will find it. In fact, a site without organic or paid traffic will only get lost in the sea of competition. While click-worthy paid ads can help you get great exposure, they won’t keep the traffic rolling in unless you continually invest in them. The minute you stop investing, you’re back at square one. This is why running ads can pose quite a challenge for new or smaller businesses that don’t have a large ad spend. Don’t get us wrong… We think paid ads are wonderful to use for targeting specific audiences, building brand...

Just In Time For June Marketing Ideas

on May 31, 2018 in Blog Writing, Content Marketing, Social Media Marketing | 0 comments

Oh, how we love sweet summertime! While you may be planning to make the most of the sunny days ahead, don’t forget to plan out your editorial calendar too. Trust us, it’s going to be a busy month. We’ve got Father’s Day, graduations, National Best Friend Day and more up ahead! With so many important and fun holidays to look forward to this month, we doubt you’ll run out of ideas when it comes to planning your content for June. June Monthly Holidays Below we’ve listed a few topics you can incorporate into your social media content, blog, discount offers, and promotions for the whole month. The Month Of June Is...   Professional Wellness Month Great Outdoors Month National Camping Month LGBT Pride Month National Safety Month Rebuild Your Life Month June Weekly Holidays Each week of June also has something special going on! Pet Appreciation Week –...

How To Write A Killer Blog Post

on Apr 11, 2018 in Blog Writing, Content Marketing | 0 comments

“I don’t have time to write a blog post this week! I’m tired of worrying about how to write a blog. Writing is just so… hard!” Ok, fellow business owners… How many of you are guilty of saying things like this? Even worse, how many of you are guilty of saying things like this week after week? Yep, we know. Writing a blog post is really hard. But do you know what’s harder? Trying to run a successful online business without adding blog posts to your site on a weekly basis. Without posting blogs regularly, your SEO will suffer, you won’t have anything to promote on your social media channels, and where on earth are you supposed to put all of your awesome calls-to-action? But like we said, we realize it’s hard to write a blog. It takes time and effort to develop, organize, and put your ideas into a neat little package that entices your...

Amazing April Marketing Ideas

on Apr 1, 2018 in Content Marketing, Social Media Marketing | 0 comments

Ah, April. The birds are singing, the trees are starting to bloom, and social media is abuzz with colorful, creative posts! April is the month of Earth Day and Arbor Day – and a great month to post about how your business is blooming with fresh, new items or ideas. If you’re looking for all kinds of topics to post on your company’s social media pages, we’ve compiled a great list of holidays and fun seasonal content for you. Starting conversations around topics like these can help you establish relationships with potential customers! April 2018 Holidays April 1: Easter April Fool’s Day April 2: World Autism Day April 6: National Walk To Work Day April 7: World Health Day April 10: Golfer’s Day April 11: Pet Day April 12: Deskfast Day April 13: Friday the 13th April 15: Income Taxes Due Take A Wild Guess Day April 16: Wear Your Pajamas To Work Day...

Content Marketing Trends for 2018

on Jan 23, 2018 in Blog, Content Marketing | 2 comments

When you think of content marketing, what comes to mind first? If you said “blog writing” or “article writing”, you wouldn’t be alone. Most people think of content in terms of words. However, there’s so much more to content marketing – especially in 2018. These days, it’s evolving to include videos, podcasts, social media posts, webinars, vlogs and more. Each medium provides a different experience and a unique way for people to consume information.  This year, you can expect new trends to emerge that will further transform the content marketing landscape. To succeed with your campaigns, you’ll need to adapt. If you’re not sure where to start, fear not! We’ve put together a great list of tips below. Recognize that content marketing isn’t just about writing When it comes to your content marketing strategy in 2018, hiring a good writer is simply not enough. If you’re serious about driving...