Content Marketing Trends for 2018

on Jan 23, 2018 in Blog, Content Marketing | 2 comments

When you think of content marketing, what comes to mind first? If you said “blog writing” or “article writing”, you wouldn’t be alone. Most people think of content in terms of words. However, there’s so much more to content marketing – especially in 2018. These days, it’s evolving to include videos, podcasts, social media posts, webinars, vlogs and more. Each medium provides a different experience and a unique way for people to consume information.  This year, you can expect new trends to emerge that will further transform the content marketing landscape. To succeed with your campaigns, you’ll need to adapt. If you’re not sure where to start, fear not! We’ve put together a great list of tips below. Recognize that content marketing isn’t just about writing When it comes to your content marketing strategy in 2018, hiring a good writer is simply not enough. If you’re serious about driving...