Calling all business owners! Have you ever wondered: Can a blog help my business? The answer is yes. Business blogging isn’t just a fad. In fact, it’s one of the most powerful tools available to business owners. With a blog, you can do incredible things… like optimize the content on your website and boost your online visibility. Sounds great, right? Well, like most great things, there’s a catch.
The truth is that when it comes to blogging, nothing is absolutely guaranteed. And run-of-the-mill blogging will never get the job done. You need effective business blogging to make things happen. With effective business blogging, you can boost your expertise within your industry and gain customer engagement. With effective business blogging, you can succeed!
Ready to truly connect with your audience?
Having an effective business blog means having a blog that’s consistent with your overall marketing efforts. When it comes to your marketing messages (whether in a blog or in your social media posts), you should always use a uniform voice. Perhaps the voice is witty. Perhaps it’s serious. Whatever it is, stick with it. This voice will even help you establish what types of posts to write about.
Knowing what to write about is the other key to having an effective business blog. After all, without a clear idea of what you should be blogging about, you’ll lose the opportunity to maximize what it can do for your business. If you have no idea what to blog about, think about it this way… How many times have you needed help with a topic and typed your question into Google Search?
Countless times, right? Google actually gets over 2 million searches per minute. Imagine all of those potential customers right at your fingertips! If your product or service solves a problem, then use your blog to tell people how it does this. Obviously, you can’t tell the same story in every blog you write. That’s why you should also consider using your blogs to teach people new things. Do you have an Etsy shop that sells jewelry? Then why not post a tutorial for making a bracelet or necklace? You can post monthly or weekly tutorials for different items. Be a mentor in your field and inspire others. People simply love learning new things, and they look online for this knowledge.
Another popular type of blog is one that inspires people to achieve their goals. For example, if you sell fitness products you can write a blog that motivates people to lose weight. If you have a financial company, you can coach people on improving their finances. Connect with others using what you already know.
Harness the power of using a blog with social media.
Blogging for your business is also crucial when you want to boost your social media marketing campaigns. Blogging will help you get discovered by your target audience on social media. Simply write an effective blog post and share it to your social media channels. If your followers like the content or find it useful, some may even share it on their own social media accounts. As you can see, there’s great potential for propagating your content on social media which is far beyond the reach of your social media accounts. As long as you’re producing useful and entertaining content, you’re boosting the possibility of having your content shared online. Your blog provides a repository of content that you can share on social media, creating a symbiotic relationship between two of your most powerful marketing tools online.
Boost your website traffic organically!
Businesses use all types of strategies to drive traffic to their sites. Paid ads are a legitimate strategy — if you can afford them. However, if you don’t have money to pay for the ads, you won’t get traffic. Some businesses also buy email lists. Not only are many email lists compiled through illegal means, but if you use them you can be subject to expensive penalties.
With both of the aforementioned strategies, your traffic can only come in as you spend more money. A business blog works differently. Every blog page you publish is one extra indexed page that the search engines can crawl through. Ideally, you should post at least one new blog every week. When you have fresh content, you’ll give your audience motivation to visit your website regularly.
When it comes to converting traffic to leads, blogs can help.
There’s a science to converting traffic into leads. But before you learn about this process, we have to burst your bubble a little bit. There are no guarantees with this method. Several factors come into play before a reader on your blog becomes a lead. However, if you use the right approach, it’s a realistic possibility.
The first step involves attracting your readers to your blog, as we spoke about earlier. You have to put yourself in the position of your target audience. This will allow you to understand their needs and what motivates them.
Every blog post should be accompanied by a call-to-action (CTA). You can ask your reader to fill out a form, subscribe to a newsletter, or go to a landing page. The higher your visitor-to-lead conversion rate is, the better it is for your business.
Blogs can bring long-term results for your business.
Think about it this way: You’ll only be working on your blog post once. But after it’s published on your website, it’s indexed by search engines. A person that performs a web search on a related topic can stumble upon your blog post a week, a month, or even a year or more after you’ve published it! Your blog continues to work for your business long after you have finished typing it.
Blogging is a cost-effective way to introduce new campaigns.
Although PR-type content shouldn’t be the primary purpose of your business blog, you can use it from time to time. It’s a super approach for small businesses who can’t afford to pay PR or digital ad companies to drum up publicity for new campaigns. You can use your blog as a platform to introduce newly released products, offers, and more. If you already have an audience on your blog, this could prove effective — especially if you optimize your content well enough.
Need a little assistance with your business blog?
There’s nothing wrong with asking for some help! Here at the Digital Market, we can help you take your business blog to the next level. We offer a variety of blog writing packages, and we also love custom projects. Contact us today. We’d love to chat about your goals for a successful and effective blog.
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