If you own a business, you’ve probably heard that blogging is an excellent way to reach your target audience, position yourself as an expert in your field, and help your website rank well for your best keywords. However, unlike other aspects of your online presence, blogging isn’t a set-it-and-forget-it undertaking. To grow your audience on an ongoing basis, you must regularly publish quality, relevant blog posts. But deciding what to blog about can be extremely daunting, especially if you’ve never blogged before. To setup your blog for success, you can employ a few easy strategies to keep your content fresh and consistent. Your audience is looking for answers… So teach them. If you’re an expert in a subject that’s important to your target market, consider writing a series of blog posts that teach your audience what you know. This provides something of...