What To Blog About In 2019

on Jan 4, 2019 in Blog Writing, Content Marketing, Featured | 0 comments

If you own a business, you’ve probably heard that blogging is an excellent way to reach your target audience, position yourself as an expert in your field, and help your website rank well for your best keywords. However, unlike other aspects of your online presence, blogging isn’t a set-it-and-forget-it undertaking. To grow your audience on an ongoing basis, you must regularly publish quality, relevant blog posts. But deciding what to blog about can be extremely daunting, especially if you’ve never blogged before. To setup your blog for success, you can employ a few easy strategies to keep your content fresh and consistent. Your audience is looking for answers… So teach them. If you’re an expert in a subject that’s important to your target market, consider writing a series of blog posts that teach your audience what you know. This provides something of...

How To Sell On Etsy Successfully

on Oct 2, 2018 in Etsy Marketing, Featured | 1 comment

Fabulous products to sell on Etsy? Check! A company bank account and shipping supplies? Check and check! An Etsy marketing strategy? Wait, what? As Etsy marketers, we see this scenario often. We meet so many incredible sellers who have invested a great deal of time, effort and money into making amazing products, but end up feeling lost when it comes to selling them. If you can relate, we have some advice: Don’t give up. Etsy may be a huge site that keeps growing, but once you have a marketing strategy in place you can learn how to sell on Etsy successfully. Here’s some important tips that will help make your shop stand out! Etsy SEO is a must. Search engine optimization (SEO) is a term you’ve probably come across when researching how to setup your Etsy shop. When it comes to getting your products found, Etsy SEO is an absolute must. Good Etsy SEO means using the right...

5 SEO Improvements Guaranteed To Boost Blog Traffic

on Jul 12, 2018 in Blog Writing, Content Marketing, Featured, SEO | 0 comments

How excited do you get when your website analytics show lots of organic traffic coming in? We may sound like geeky business owners, but wow… it’s such a great feeling of accomplishment! If you haven’t experienced this rush because your site isn’t bringing in much traffic, don’t worry. There’s definitely things you can do about it. And those things are called blogging and SEO. We know what you’re thinking, though. You finally had time to write a blog, and now you have to learn about SEO. But like we said – no worries! Here’s 5 simple SEO improvements you can make to your blog posts that are guaranteed to boost blog traffic! Use Long-Tail Keywords What if we told you that long-tail keywords generate 70% of traffic on search engines? Yes, it’s true! Long-tail keywords play a huge role when it comes to search engine ranking algorithms. This is because they’re directly related to user...

Why Your Store Needs An Ecommerce Blog

on Jun 20, 2018 in Blog Writing, Content Marketing, Ecommerce | 0 comments

“If you build it, they will come.” Wouldn’t it be fantastic if this saying applied to ecommerce websites? As a business owner, you know your products or services are hands-down the best around. And you’re sure that if you got them in front of your target audience, they would sell. But just because you built an ecommerce site doesn’t mean customers will find it. In fact, a site without organic or paid traffic will only get lost in the sea of competition. While click-worthy paid ads can help you get great exposure, they won’t keep the traffic rolling in unless you continually invest in them. The minute you stop investing, you’re back at square one. This is why running ads can pose quite a challenge for new or smaller businesses that don’t have a large ad spend. Don’t get us wrong… We think paid ads are wonderful to use for targeting specific audiences, building brand...

Just In Time For June Marketing Ideas

on May 31, 2018 in Blog Writing, Content Marketing, Social Media Marketing | 0 comments

Oh, how we love sweet summertime! While you may be planning to make the most of the sunny days ahead, don’t forget to plan out your editorial calendar too. Trust us, it’s going to be a busy month. We’ve got Father’s Day, graduations, National Best Friend Day and more up ahead! With so many important and fun holidays to look forward to this month, we doubt you’ll run out of ideas when it comes to planning your content for June. June Monthly Holidays Below we’ve listed a few topics you can incorporate into your social media content, blog, discount offers, and promotions for the whole month. The Month Of June Is...   Professional Wellness Month Great Outdoors Month National Camping Month LGBT Pride Month National Safety Month Rebuild Your Life Month June Weekly Holidays Each week of June also has something special going on! Pet Appreciation Week –...

How To Write Etsy Product Descriptions That Sell

on May 17, 2018 in Etsy Marketing, Product Descriptions | 0 comments

Crafting is so awesome. And what could be better than selling your creations to customers across the globe? Etsy makes it all possible. All you have to do is snap a picture of your fabulous product and wait. And wait. And then wait some more. When it comes to selling products on Etsy, having excellent photos is only half of the equation. Don’t get us wrong… Quality photos will capture the attention of shoppers. They’ll be the reason someone clicks to see more. But the driving force that compels someone to actually make a purchase lies in your ability to craft creative product descriptions. As a business owner, you know how amazing your product is! But how do you convince the rest of the world to try it out? It will definitely take some convincing. And that’s exactly what product descriptions are for. As fellow Etsy shop owners, we want to see you succeed! So...

Marvelous May Marketing Ideas

on May 1, 2018 in Blog Writing, Social Media Marketing | 0 comments

It’s that time again! Yes, we’re talking about planning out your social media calendar for the month ahead. And let us tell you… there’s lots going on! When it comes to May 2018 marketing ideas, this month is all about mothers, flowers, teachers, the military and more! So get ready to engage your followers with topics like these below… May 2018 Holidays   May 1 May Day May 4 Star Wars Day May 5 Cinco de Mayo May 8 National Teacher’s Day May 10 Mother Ocean Day May 13 Mother’s Day May 16 National Love A Tree Day May 18 International Virtual Assistants Day May 19 Armed Forces Day May 20 National Be a Millionaire Day May 27 Nothing To Fear Day May 28 Memorial Day May 30 National Water a Flower Day The Month Of May Is...   Revise Your Work Schedule Month National Photo Month National Inventors Month National Physical Fitness & Sports...

How To Write A Killer Blog Post

on Apr 11, 2018 in Blog Writing, Content Marketing | 0 comments

“I don’t have time to write a blog post this week! I’m tired of worrying about how to write a blog. Writing is just so… hard!” Ok, fellow business owners… How many of you are guilty of saying things like this? Even worse, how many of you are guilty of saying things like this week after week? Yep, we know. Writing a blog post is really hard. But do you know what’s harder? Trying to run a successful online business without adding blog posts to your site on a weekly basis. Without posting blogs regularly, your SEO will suffer, you won’t have anything to promote on your social media channels, and where on earth are you supposed to put all of your awesome calls-to-action? But like we said, we realize it’s hard to write a blog. It takes time and effort to develop, organize, and put your ideas into a neat little package that entices your...

Amazing April Marketing Ideas

on Apr 1, 2018 in Content Marketing, Social Media Marketing | 0 comments

Ah, April. The birds are singing, the trees are starting to bloom, and social media is abuzz with colorful, creative posts! April is the month of Earth Day and Arbor Day – and a great month to post about how your business is blooming with fresh, new items or ideas. If you’re looking for all kinds of topics to post on your company’s social media pages, we’ve compiled a great list of holidays and fun seasonal content for you. Starting conversations around topics like these can help you establish relationships with potential customers! April 2018 Holidays April 1: Easter April Fool’s Day April 2: World Autism Day April 6: National Walk To Work Day April 7: World Health Day April 10: Golfer’s Day April 11: Pet Day April 12: Deskfast Day April 13: Friday the 13th April 15: Income Taxes Due Take A Wild Guess Day April 16: Wear Your Pajamas To Work Day...

March Marketing Ideas

on Feb 27, 2018 in Blog Writing, Social Media Marketing | 0 comments

When it comes to business blogging and posting on social media, evergreen content is excellent for long-term success. However, it’s also a good idea to mix in seasonal content from time to time. In honor of Spring 2018 kicking off on March 20, we’ve compiled a fresh list of holidays for you to mention to your followers. Starting conversations around these topics can help you build customer relationships, and may even boost sales! March 2018 Holidays March 1: Purim (Jewish) Holi (Hindu) World Compliment Day March 2: Read Across America Day Employee Appreciation Day March 3: World Wildlife Day March 4: 90th Academy Awards (aka Oscars) March 6: Dentist’s Day March 8: International Women’s Day March 10:  World Kidney Day March 11: Daylight Saving Time begins March 13: Organize Your Home Office Day March 14: National Pi Day March 17: St. Patrick’s Day March 19:...

How To Schedule Your Social Media Posts Like A Total Pro

on Feb 22, 2018 in Social Media Marketing | 0 comments

“By failing to prepare, you prepare to fail.” Oh, how Benjamin Franklin knew what he was talking about! These wise words may have been spoken such a long time ago, but they certainly resonate with present day digital marketers. When it comes to successfully promoting your business online, preparation is everything. This is especially true for businesses that wrestle with the challenges of social media. If you’re feeling a bit overwhelmed when it comes to social media management for your company, then the tips below are just for you!   Choose Your Social Media Platforms Wisely Just because your business is online doesn’t mean that you should be on every social platform. Not only will this take up way too much time, but some platforms may not be a good match for your business in the first place. The best thing to do is test a few social networks out to determine which...

15 Ways To Increase Social Media Traffic To Your Website

on Feb 20, 2018 in Social Media Marketing | 0 comments

Do you have an e-commerce website that showcases your amazing products? Or do you have a site that shows off the expert services you offer clients? If your answer to either of these questions is “yes”, then guess what? You need to be using social media for your business. It’s no secret: Social media is where online engagement is at its highest. The truth, however, is that generating social media traffic and engagement can be tricky. But when done right, you can double – or even triple –  your website traffic even if you have a very limited budget. How? Well, we’ve compiled 15 great tips to help you get started. Take a look… Tip 1: Share Your Website Content To Your Social Media Platforms. Let’s start with the obvious. You need to utilize your social media platforms to share articles or other forms of content related to your business website. And really, the best way to do...

Why Your Business Needs An Email Marketing Campaign Now

on Feb 12, 2018 in Email Marketing | 0 comments

After spending thousands of dollars last year to advertise your business online, you didn’t see a great return on your investment. Now you’re left wondering why there can’t be a way to ensure that your target audience receives the message you’re trying to get across. Guess what? There is. Yes, we’re talking about email marketing. While 2018 is bringing live video, virtual reality and other high-tech content marketing trends into the spotlight, do not underestimate the power of email. It may be two decades old, but email is still one of the best ways to reconnect with past customers, obtain new customers and boost sales. To be specific, tools like MailChimp are breathing new life into the world of email marketing and are making business owners think twice before they dismiss it from their marketing plans. There’s several great reasons to give email marketing a try, and we’ve compiled...

Content Marketing Trends for 2018

on Jan 23, 2018 in Blog, Content Marketing | 2 comments

When you think of content marketing, what comes to mind first? If you said “blog writing” or “article writing”, you wouldn’t be alone. Most people think of content in terms of words. However, there’s so much more to content marketing – especially in 2018. These days, it’s evolving to include videos, podcasts, social media posts, webinars, vlogs and more. Each medium provides a different experience and a unique way for people to consume information.  This year, you can expect new trends to emerge that will further transform the content marketing landscape. To succeed with your campaigns, you’ll need to adapt. If you’re not sure where to start, fear not! We’ve put together a great list of tips below. Recognize that content marketing isn’t just about writing When it comes to your content marketing strategy in 2018, hiring a good writer is simply not enough. If you’re serious about driving...

Want to improve your SEO? Try a website content audit.

on Nov 30, 2017 in SEO | 0 comments

You’re totally frustrated with your content marketing strategy. You’ve posted several new blogs and pages to your website over the past few months. You’ve really stepped up your social media game, and you’ve even done a few guest posts. But you’re just not seeing the results you hoped for. You know that you have to be patient, but isn’t there anything else you can do? The answer: Take a closer look at your content. Whether you’re a marketing guru or a savvy business owner who sells online, content marketing is probably on your mind every single day. After all, it’s a key component of SEO that, when optimized properly, will help generate traffic to your website (and lead to conversions, if you’re a business). When it comes to figuring out if your existing web content is effective or not, you should consider doing a website content...

Does your website need an SSL certificate?

on Nov 21, 2017 in Web Design | 0 comments

Hacking. Identity theft. Let’s face it… These words are enough to make even the most active of online shoppers close their browsers and power down! If you’re an online business owner, or even a blogger, the last thing you want is visitors who are afraid to submit information on your website. Visitors want to feel secure when they submit payment information or even contact information on a site. And as a website owner, it’s important for you to protect them. This is the primary reason Google is now requiring every website to update their “secure sockets layer” (or SSL certificate) and switch to a hyper text transfer protocol secure (HTTPS) connection. If this sounds confusing, don’t worry. Below you’ll find everything you need to know! What is an SSL Certificate? The truth is that there’s a lot of bad stuff floating out there on the web. An SSL...

Optimize Your Website With This SEO Checklist

on Oct 30, 2017 in SEO | 0 comments

Don’t you wish there was a “launch” button you could press to get your website up, running, and easily discovered by customers and search engines? With the way technology is advancing, perhaps one day there will be! But in the meantime, these things involve work — especially when it comes to search engine optimization (SEO). You may have an incredible looking website, but if people aren’t finding it, it’s not going to bring in business. If you’re unsure what steps to take to optimize your site for SEO, worry no more! We made a little SEO checklist to help you out… Keyword-To-URL Map When it comes to optimizing your website for SEO, it’s best practice to start with a keyword-to-URL map. Let’s just say you’re a dentist in the Denver area, and your goal is to have a website that promotes your services to prospective patients. First, you need to do...

Can a blog really help your business?

on Oct 19, 2017 in Blog Writing | 0 comments

Calling all business owners! Have you ever wondered: Can a blog help my business? The answer is yes. Business blogging isn’t just a fad. In fact, it’s one of the most powerful tools available to business owners. With a blog, you can do incredible things… like optimize the content on your website and boost your online visibility. Sounds great, right? Well, like most great things, there’s a catch. The truth is that when it comes to blogging, nothing is absolutely guaranteed. And run-of-the-mill blogging will never get the job done. You need effective business blogging to make things happen. With effective business blogging, you can boost your expertise within your industry and gain customer engagement. With effective business blogging, you can succeed! Ready to truly connect with your audience? Having an effective business blog means having a blog that’s...